Vodka Polyarka Campaigns
Vodka under the trademark “Polyarka” is produced by the South Capital Liquor Factory. Our agency was tasked with creating multiple campaigns for this product. We opted for a ‘cartoon’ illustrative approach to align with the style of the label.
This method was applied across various platforms including billboards, flyers, magazine ads, comics, t-shirts, mugs, magnets, and more. The ‘cartoon’ style proved effective due to its fun, vibrant, and illustrative nature.
Client
South Capital Liquor FactoryAgency
Stors MediaProjects
Summer and Hockey championship campaigns, packaging, comixesServices
Graphic Design, IllustrationsMake it a joy to behold!
This billboard cleverly alludes to the blurred vision that follows after a few (the exact number varies per person :)) shots, making it a memorable highlight of our holiday winter campaign. The response was overwhelmingly positive, with many mentioning how fun and mood-lifting the billboard was to watch.
Winter Hockey World Championship Campaign
“Polyarka” proudly sponsored the championship and we’ve got an incredibly successful campaign with colorful posters, numerous prizes, and other exciting giveaways. Even after the tournament, it was heartening to see many people still proudly wearing our jerseys, a testament to their purchase of at least 5 bottles!
Summer Campaign
Our campaign emphasized taking Polyarka along on vacations or summer activities such as fishing, hunting, or enjoying a picnic with friends. The message resonated by evoking the nostalgia of a warm European summer, as seen through the eyes of our main character — a polar station scientist. In his daydreams, he finds solace and cheerfulness with Polyarka, imagining himself at home amidst the fond memories of sunny days.
Memorable Package
The unique tube-shaped packaging features an illustrative design depicting a frosted glass. The product name subtly appears as if someone has wiped away frost from a windowpane. A fascinating detail is that the frost effect was recreated during the photo session, while the wiping motion is authentic.
