The purpose of the label is to halt and persuade the buyer to approach the shelf, take a closer look, and ultimately purchase and try the product. To achieve this objective, a label must stand out completely from the common, mass-produced labels, which often resemble clones of each other. However, the label shouldn't just be distinct; it should encapsulate an ideology that resonates with the challenge it poses to the buyer and simultaneously reflect the essence of the product. Read More

The primary backdrop of the label is crafted in the form of abstract color representations of the product. Upon observation, one can discern these as the vegetables described by the label, albeit in indistinct contours. This approach was chosen to evoke an impression of the product without overwhelming the label with images, while also ensuring it remains distinct from other labels.
In essence, the interplay of colors and halftones enables one to visualize the product while markedly distinguishing it from its counterparts. The text is inscribed in a handwritten manner, not in the conventional cursive of an adult, but in meticulously crafted lowercase letters. The writing gives the impression that each letter was painstakingly outlined multiple times with a pen, indicating a sense of care and dedication. Such attention to detail is characteristic of someone deeply invested in their craft.

Hence, the label seamlessly melds "handmade" aesthetics with modernity, even exuding a sense of "fashionability"Indeed, the entire label is designed to convey this impression: that of a handmade product crafted with meticulous care, love, and attention to detail, as emphasized by the intricacy of the background design. The label is both simple and complex, signaling, We crafted this product for you with utmost thoughtfulness, paying attention to every aspect of the process (as evidenced by the carefully written letters). However, we didn't follow the advice of a random passerby; instead, we meticulously crafted our own unique product, distinct from the rest (both in jar and label appearance), establishing our own set of rules (by deviating from the accepted norms of jars and labels), and we intend to uphold them rigorously.