The design goal of the billboard was to incorporate geometrically simple yet visually appealing elements that stand out within the overall design, making it recognizable and memorable within a short viewing period.
Phillips Law Group
For several years, I worked as a designer for Phillips Law, a well-known Phoenix legal firm. During my time there, I created a new logo for them that reflects their professionalism and care. I also designed visually engaging bus graphics, billboards, and bus stops, spreading their message to a wide audience across various platforms. Additionally, I crafted engaging emails to keep clients informed and designed a team picture to showcase their unity. Working closely with the Phillips Law team, I aimed to maintain their reputation for excellence in every project. My goal was to enhance their visual identity and reinforce their dedication to serving the community.
The new logo was designed with a simpler graphical approach, featuring clear lines and geometrically pleasing elements.
Client
Phillips Law GroupProjects
Logo, Business cards, email templates, billboards, bus prints, team picturesServices
Art Direction, Web and Graphic DesignTechnology
Abode Creative Cloud, HTML, CSS
They have been in the field for 5 years, and some of the buses are still there
The notable aspect of this photo is that each member underwent an individual photoshoot with three different positions: facing forward, rotating to the right, and rotating to the left. The group picture was then composed by merging these individual photos. This technique results in a crisp image, which is particularly impressive considering the challenge of organizing a successful photoshoot with such a large crowd. Additionally, according to the brief, the ease of replacing each member was a key consideration, as turnover among lawyers is frequent (or so I’ve been informed!)
