Click Chemistry Tools
Click Chemistry Tools has been dedicated to continuously developing and expanding its line of ligation products. The research team, composed of diverse scientists, focused on creating novel cross-linking and labeling reagents using the latest research advancements. CCT products have been instrumental in advancing drug discoveries, therapeutic approaches, and diagnostic techniques at numerous prestigious research and academic institutions both nationally and globally.
The creative brief for the website aimed to create a platform that is both simple and functional, serving as a powerful tool for customers to easily find the right products and solutions to meet their needs. The website was developed using WordPress with a custom-built theme to ensure a seamless user experience.
Additionally, during our collaboration, a variety of content was produced, including online product instructions with infographics, product boxes, advertising campaigns featuring Google Ads, landing pages, flyers, magnets, as well as photoshoots for building and products, and product catalogs.
As of April 2023, Click Chemistry Tools was acquired by Vector Labs.
Product
Company's logo, website, product photos, flyers, banners, laboratory photosession, info-graphics, html-instructionsClient
Bioconjugate TechnologiesServices
Logo, flyers, banners, info-graphic design, front-end development, photoshootsTechnology
Adobe Creative Cloud, Wordpress, HTML/CSS, Custom Fields
The logo was completely redesigned to visually emphasize client’s areas of expertise in chemistry.
Product Boxes and Photos
After designing the product boxes, we organized a comprehensive photoshoot to showcase these products on the website. Utilizing a laboratory setting with studio lighting, we captured over 160 high-quality images of the product kits. A strategic decision was made to feature only the kits, rather than individual products, on the site to streamline the presentation and focus on the comprehensive offerings.
Campaign Collateral
We executed several promotional campaigns, including Google Ads, landing pages, flyers, and magnets. These campaigns were seasonal and launched every three months. With a return of $5 for every $1 spent, the monthly campaigns proved to be highly effective, delivering impressive results and maximizing our marketing investment.
Infographics
To enhance the understanding of complex processes, we incorporated custom-designed infographics into our online product instructions. These infographics were also prominently featured in banners on the homepage and throughout other web pages, providing clear and visually engaging explanations to support our users.
That’s been one of my mantras—focus and simplicity. Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple.
STEVE JOBS
